Plant Sales Up

RHS Award of Garden MeritPlants with the AGM award sell better

The Plant Centre at RHS Garden Wisley has seen an increase in sales of certain plant varieties since their AGM status (Award of Garden Merit) was emphasised through improved branding.

We were really pleased that by providing stronger AGM branding for certain plant groups our sales of those cultivars increased,” says Nigel Eaton, Head of Plant Centre. “For example last year we only sold 14 Potentilla ‘Pink Beauty’. This year, within a two week period, we had sold 148 and the only difference was that we had branded those AGM Potentillas with an easier-to-see logo. We have also seen an increase of sales of other plants given the same endorsement.

According to Nigel gardeners are much happier to buy plants that they know have been tested and are recommended by the RHS, especially new gardeners who are looking to be successful. The Wisley Plant centre will now be rolling out even more information on AGM plants.

He went on to say “Initially we decided to highlight the plants’ AGM status as a service to our shoppers but it has also proven to be an easy way to generate more income at the sales tills. A win win for all. Gardeners notice the AGM plants easier and so pick plants that are likely to do better so we have much happier gardeners. On top of that our income has increased because we have provided this useful service to our customers.

 
 

Article posted on 18 Aug 2011.